Apple has reached its goal: the technology group announced earlier week , immediately operate all sites with 100 percent renewable energy. These include all data centers, offices, Apple stores and locations in 43 countries. Only eight years ago, the share of renewable energies in the company was only 16 percent.
“We want to leave the world better than we found it. After years of hard work, we are proud to have reached this important milestone, “said Tim Cook, Apple’s CEO.
The Group from Cupertino has strongly promoted its positioning as an environmentally friendly company in recent years. In 2014, he launched the advertising spot “Better”, a comprehensive advertising campaign promoting eco-friendly energy generation and recycling. Since then, Apple has maintained a detailed environmental protection section on its website , in which the company continuously documents its environmental progress and goals.
100 percent do not apply to supply chain
Apple currently has 25 renewable energy projects worldwide, with a total output of up to 626 megawatts; The spectrum of energy sources ranges from wind farms and solar modules to micro-hydro power plants and biogas fuel cells and focuses on regional resources. 15 more projects are under construction. After completion, a total of up to 1.4 gigawatts of electricity is to be generated.
The computer center’s data centers have been running 100 percent renewable energy for four years now. Since 2014, Apple also has Bobby Hollis, a senior renewable energy manager. Hollis previously worked for one of Nevada’s largest utilities and has been driving the ambitious goals of the Internet giant (“We’re working to eventually make new products out of recycled materials”).
Nevertheless, the achieved goal of Apple made a flaw: The 100 percent achieved, although the direct consumption of Apple, but not those of its suppliers and the contract manufacturing – and this is a lot higher. But Apple is always confident that it will also close this gap: On its website , the company formulates the goal of switching its entire supply chain to 100 percent renewable energy. By 2020, Apple wants to help its suppliers produce 4 gigawatts of renewable energy. After all, 32 suppliers have already pledged to Apple to also aim for a 100 percent renewable energy brand. Foxconn, the most energy-consuming supplier, is not one of them.
Greenpeace praises Apple for transparency
In the Greenpeace report for Green Electronics in 2017, the electronics giant ranks second behind Fairphone, while Google and Samsung are in the lower midfield and Amazon has been awarded the worst mark. The company from Cupertino cuts not only better in terms of renewable energy from: is criticized in most companies in particular the lack of transparency in the supply chain, with Apple on this point for the details provided is praised.
Greenpeace also criticizes the report that numerous companies have committed themselves in 2009/10 to work without harmful chemicals such as PVC or BFR. However, according to research by Greenpeace, only Apple in the product lines in 2017 was free of the criticized chemicals. The other technology companies, however, had not kept their promises.
Apple is ahead of other Internet companies
The company is by no means the only technology company that promotes a green philosophy. Google was one of the first Internet companies to switch to renewable energy, and just a few days ago announced that in 2017, it would use 100 percent of its electricity through renewable energy. “Covered” means in this case: Consumption from non-renewable energies, for example, was offset by financing from wind and solar power plants.
Facebook claims to have achieved its goal of using 25 percent of its data centers for renewable energy in 2015, and is currently working on a 50 percent share. Mark Zuckerberg wants to reach this mark by the end of the year.
Amazon also aims for its data centers to provide a full supply of renewable energy. The online retailer has already reached 2016 the 40-Percent-Brand according to own data.
In addition to the great environmental initiative of recent years, Apple’s immense advantage, according to the American business journalist Mark Sullivan above all to justify the fact that the company is massively less dependent on Internet services than Google, Facebook and Amazon. The latter therefore have to buy much more energy.