Migros wants to turn its profit around by looking to the future

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Migros wants to stop the decline in profit. The process fits into the idea of ​​”projecting into the future,” says the general manager of Switzerland’s number one retailer, Fabrice Zumbrunnen, in an interview on Sunday morning.

“We must ask ourselves about the skills to develop, the trades that are essential for us, and priorities in our business,” says the new boss of the orange giant, in place since January 1. “The advantage at Migros is that we can do it in a pro-active way, which allows us to anticipate changes,” he says in substance.

“We are currently determining the locations and situations where the shoe pinches, understand why and decide on investments or, if necessary, disposals to achieve,” says the Chaux-de-Fonnier 48 years. “So it goes well beyond a simple search for possible duplicates between the headquarters in Zurich and the ten cooperatives we have in Switzerland.”


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