After French MPs have voted to outlaw the use of such vocabulary, it is necessary for Food producers in France to think of new ways to describe some of their vegetarian and vegan foods in order not be claiming they mislead shoppers.
Clearly, firms can not be able to use “burger”, “steak”, “sausage” or “fillet” to describe “ham” slices or “chicken” pies that have no meat in them, and that are made just of soya or wheat.
Mr. Moreau, a farmer and member of President Macron’s En Marche! Party tweeted: “It is important to fight against false claims: our products must be designated correctly: the terms #cheese or #steak will be reserved for products of animal origin!”
The rising popularity of vegan food, makes some consumers wondered whether the French meat industry was feeling threatened, especially when the Refusals to comply with the ban will lead to fines of up to €300,000 (£264,000).
According to the Independent, Wendy Higgins, of Humane Society International, said: “It’s a shame that instead of embracing vegan and vegetarian food, France has adopted a position of defensive paranoia. But ultimately it won’t stop the rise of compassionate eating because the delicious, nutritious, Earth-friendly and ethical benefits will prevail regardless of what you call the products.”