How to convince anyone in 30 seconds with these little steps

30 seconds is all what you need to convince someone

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During job interviews, networking at a cocktail party, or a casual encounter in the elevator: in such situations, the question always arises of how you convince others that you are the most interesting person you have ever encountered.

One method is the so-called “Elevator Pitch”. The goal: to convince your counterpart within 30 seconds of you or your idea – in the time of a ride in the elevator.

“Most people can not effectively present what they’ve done,” said Paul McDonald, senior executive at US staffing company Robert Half, to Business Insider. They are simply not used to giving a brief account of what they are doing.

McDonald gives you eight tips for a successful  elevator pitch.

Step N°1. Know your goals

Step N°1. Know your goals
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 Your “Elevator Pitch” has to provide the answer to three questions: Who are you? What are you doing? Where do you want to go? You have to know exactly what you want to achieve – otherwise no one can help you to reach that goal.
McDonald recommends taking a close look at your own CV and the LinkedIn or Xing profile. If you are unemployed, focus on where you want to go and what you want to do.

Step N°2. Make bullet points

Step N°2. Make bullet points
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After the detailed analysis of your resume, make a note of four bullet points that explain why you’re great, McDonald recommends.

In doing so, examine in detail your previous work, your abilities, achievements and goals. Leave out irrelevant details that distract from your core message.

Step N°3. Tell a story

Step N°3. Tell a story
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People love stories, says McDonald. So tell them one. This will make it easier for others to remember you later.

Self-help guru  Dale Carnegie writes in his book ” Public Speaking and Influencing Men in Business ” that our minds are basically an “association machine”.  We remember things easier when they are connected to a story or a feeling.

Step N°4. Avoid technical Chinese

Step N°4. Avoid technical Chinese
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You have to be able to present yourself or your idea in as appealing a form as possible. So avoid abbreviations or expressions that nobody outside your industry understands.

Simplifying complex ideas is a “real art,” says McDonald. A good strategy is to imagine, explain what you do to your parents  and then choose a similar approach to the elevator pitch.

The use of commonly understood terms is particularly important in accounting, finance and engineering.

Step N°5. Calls for a conversation

Step N°5. Calls for a conversation
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 The listener needs to hear more and be interested in talking to you. Is your story captivating enough for that? If not, you have to work on your presentation again.

Stop N°6. Stop your time

Stop N°6. Stop your time
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 When sampling your presentation, you should stop your time. Does it take more than 30 seconds? Get details and try again.

Step N°7. Take a video of you

Step N°7. Take a video of you
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You should know how you look before others as you tell your story. Are you interesting and believable?

Your audience will already draw their own conclusions. Just make sure you make a good impression. Relax, behave naturally and feel comfortable with your story.

Step N°8. Take a test run with friends and colleagues

Step N°8. Take a test run with friends and colleagues
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Try your “Elevator Pitch” in front of friends and colleagues. Ask for feedback: What can I do better?

Practice and improve on your performance until it becomes flesh and blood and convincing to listeners.

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